Search engines play an important role in making Internet browsing systematic. Ninety one percent of Internet users rely on search engines to find and retrieve information about a certain product, service, person or any subject matter that they find interesting. And most importantly, online visitors regard the top returned results as the most credible references for the information they are seeking. That is why it makes sense to make a web design that adheres to search engines’ protocols.
The simplest way to understand how search engines work is to compare them to the system that libraries commonly apply, the Dewey Decimal System. A library catalog is present in all libraries. A library catalog is a systematic list of all bibliographic items found in the library. Researchers will surely find the books included in the bibliographical entries. But those researchers will not find those that are not processed yet even though they are physically present in the library.
The same way goes for search engines. Thousands of websites exist in the World Wide Web, but not all of them are accessible to search engine users. This is because search engine spiders can “read and understand” only the information (found in a particular web page) that has been indexed.
But to generate traffic to a website, it’s not enough to create a web design that adheres to the ranking standards of search engines. A website needs optimisation so that it will land a consistent spot in the first page of search engines result list.
So aside from the visual value of the web design, websites also need to contain relevant information for it to become favorable to spiders. Relevant, key word-driven and regularly updated web content helps companies drive quality traffic to their website.
Plainly put, designing a website for search engines means mastering both the site architecture and its content. Remember though that mastering web optimisation is not a one-time process. It involves maintenance, monitoring and even continuous testing to ensure that the website is accessible and retrievable.
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